How Not to Crowdsource (or really, how not to build an open-submission website)
@ink_slinger linked to a City of Edmonton website today called “Idea Zone”. I was intrigued, so tried to find out what it was.
Go ahead, visit the site. See if you can find out what it’s all about. I can wait…
Did you visit it? What did you learn? Probably nothing, because in order to find out what this site is, you have to register. I don’t know about you, but I like to know what a website is before giving it my vitals. And its registration form is quite detailed. Although the more intimate fields (address and phone number) are not required, they are still asked for, which is quite intimidating.
So step one in how not to crowdsource is: Require me to register to find out what your site is.
And while we’re at it, step two is: Ask me for this much detail without buying me dinner first.
Thankfully, Edmonton blogstar Mack Male has a blog post that explains it all. Not a terrible idea, overall. I think they should have taken a bit more of a lesson from the low signups at the ICLEI Congress that there must have been something terribly wrong, but that’s a whole other matter.
The purpose of the site (for people who don’t want to click) is to get ideas for how to make Edmonton a better city. I sometimes think too much effort is put into finding ways to make this city better, and far too little into actually doing anything about it, but more input from a broader spectrum probably isn’t a bad thing.
So I register. Leaving out the gory details of my location, age, and phone number as I see no reason for them to have them. They do one thing right here and skip the activation step, so kudos on that. They miss the boat on the benefit of that step being skipped by not just having me logged in immediately.
So rule 3: Make me activate my account with a link in an email. Then make me log in even though I just gave you my username and password and so can’t possibly be faking who I am.
So I log in. Before I can do anything, I have to agree to this obscure set of rules about how my submission may or may not be used. I don’t really care. By now, I have gone through several forms, been frustrated and limited in what I can do at every turn, and am not really interested in submitting anything at all.
So a final rule before I sum up: Make me agree to rules I don’t care about even though this could have been a simple checkbox in the signup page.
But I go on, because now I’m on a roll and writing a blog post about it. Somehow I just can’t stop myself. I find that, since Mack’s post, there have been 10 new users and *no* new ideas posted. This comes as absolutely no surprise to me. I’m also too tired of signing up to enter an idea now.
I guess the city is using this software because they’re using a version of it internally with a stronger workflow. This is the public-facing version of that software. Well, I’m just going to come out and say it. The public facing side of it is crap.
When you’re crowdsourcing, your goal should absolutely not be to try to filter users out early. This is a super important thing for most sites to do because they’re looking to filter out all of the rough at the expense of some diamonds. Unfortunately, in crowdsourcing, you can’t afford to do this. The entire purpose of this process is for *you* to find the diamonds. That means a bit more work on your part, but it also means a less frustrating user experience.
Not only should users be able to see what the hell this site is without logging in, they should be able to see submitted ideas and even submit their own ideas with either a minimal (username/password) account creation or no account creation at all. It should be moderated, filtered on the level of word-triggers (no one will suggest to improve the city with anything to do with penis’ for example), but it should be *easy* to submit ideas.
Championing those ideas, commenting on ideas, there you can increase the barriers. But if your goal is to find new ideas, you must make this process much easier. It’s important to realize that internal and external tools rarely work well from the same package (see for example the dreadful WebCT — great for teachers, terrible for students).
To sum up all the rules in one sentence: Make it hard for users to submit ideas!